Making Your Video

If you’re like us, the first thing you do when visiting a project page is click play. A video is by far the best way to get a feel for the emotions, motivations, and character of a project. It’s a demonstration of effort and a good predictor of success. Projects with videos succeed at a much higher rate than those without (50% vs. 30%).

We know that making a video can be intimidating. Not many of us like being in front of a camera. We also know that making a video is a challenge worth taking on. It says you care enough about what you’re doing to put yourself out there. It's a small risk with a big reward

If you have computer access and a ready supply of enthusiasm, you’ve got all you need.  It doesn't have to be perfect, it just has to be you.

No matter how creative or bare-bones your video, you'll want to:

  • Tell us who you are.
  • Tell us the story behind your project.
  • You need to explain why supporting this project is important 
  • Come out and ask for people's support
  • Talk about how awesome your rewards are, using any images you can.
  • You need to build trust that you can execute on the project you are working on
  • Thank everyone!

And don't be afraid to put your face in front of the camera and let people see  you.

Another thing to remember: don't put any copyrighted music in your video without permission! Expensive lawsuits are never fun. Here are some music resources you can use when the time comes: SoundCloud, Vimeo Music Store, Free Music Archive, and ccMixter.

And finally a few technical specs: videos must be 1000MB or less and have a file type of MOV, MPEG, AVI, MP4, 3GP, WMV, or FLV.

Source: adapted From Kickstarter Inc